New Normal…A Story of Change

In the depths of personal struggle, where addiction threatened to consume every ounce of my humanity, I hit a crossroads: either surrender to the bottle and live out a short life of misery or embark on a personal mission to get sober with an emphasis on discovering and pursuing passions that would re-ignite my flame for life which had long ago burnt out. It was during this transformative period that the seed for New Normal was planted. I wholeheartedly embraced the challenge of sobriety, understanding that living sober required more than just abstaining from substances—it demanded the cultivation of a new perspective, a new approach to life.

Driven by an unwavering commitment to overcome addiction, I got to work re-creating my identity from the ground up. In my residential treatment center, I would wake up at 5 am to make a pot of coffee, workout for an hour in the dark, then spend the next 6 hours in group programming learning coping skills and practicing cognitive behavioral theory…that morning coffee acted as the fuel for my new normal and the personal change that took place over the following months. Without realizing it at the time, New Normal Coffee came in to existence.

Looking back at my personal crossroad, I chose the New Normal of embracing change as a catalyst for growth while deciding to live with a philosophy rooted in resilience, empathy, and the unwavering pursuit of passions and purpose in life. This venture aims to inspire a sense of possibility and remind our supporters that, no matter their past, they possess the strength to craft a future overflowing with meaning and happiness.